Pager is an on-chain messenger for the Solana community. It keeps everyday chat free and adds an honest model for monetizing attention: paid first DMs, private room entry with instant split to founders, tips, and pay-to-unlock - always on the receiver’s terms. Built for traders, creators, and small alpha teams who value speed, transparency, and control. Behind the scenes, it stays simple without compromise. E2EE and a non-custodial design, SOL-only; flexible inbox policies (Request/Open/Paid), no public directory, escrow for unregistered addresses, plus a SOL founders’ room entry that auto-splits on-chain. Available on the Web, as a Chrome extension, and as a Telegram Mini App. Our task was to translate a technical idea into a clear, scalable brand language. We named Pager (the “wallet-as-number” metaphor), then crafted the identity, typography, UI, and website - so the promise reads in a second and holds up across product and campaign touchpoints.