Pitch Deck 2025 for Web3/Fintech: Signal You’re Grown‑Ups
Bad news: investors have no time. Good news: you have a blueprint
Forget 40‑slide marathons. A deck must scan in 60 seconds and survive scrutiny. The canonical spine: Problem → Solution → Why Now → Market → Product → Traction/Metrics → GTM → Team → Ask. Your allies: white space, a tight typographic system, and real product screens.
What to show, precisely:
Problem. 1–2 slides, numbers + user quotes.
Solution. One visual motif, a short demo - no dense microcopy.
Why now. Market triggers: regulation, infra, behavior shifts.
Market. Addressable segment, monetization path, competitive map.
The beating heart: Product + Metrics
Show a three‑step user path and how you de‑risk it. Highlight TTT (data/action transparency) and clear signing -serious signals of maturity. Metrics must be contextual: wallet‑connect conversion, DAW/MAW retention, ticket reduction, TVL/throughput. If you ran an A/B, show before/after.
Tone & taste
No clipart, five fonts, or backdrops that swallow copy. One type family (two weights), a grid, breathing room, one big number per slide - and you already read like people who know how to choose. Taste = discipline.
Mistakes that tank good ideas
Hidden content (aka “burger menu” in a deck).
Outsourced stock aesthetics.
Metrics without methodology: a “growth” claim with no baseline kills trust.
