Web3 Metrics Design Actually Moves: DAW, TVL, CPW
Downloads are half the story
Acquisition is expensive. If your product doesn’t translate installs into on‑chain behavior, you’re pouring budget into a sieve. Design is the bridge from first touch to real activity: it explains, reduces friction, surfaces value, and lowers fear.
Three metrics to love
CPW (Cost per Wallet). The simpler and safer the connect flow, the lower the cost.
DAW/MAW. Unique active wallets are the honest engagement signal. Habit loops (reminders, tasks, widgets) drive repeat use.
TVL. Willingness to lock value reflects clarity and confidence in your staking/locking UI.
How UX moves the needles
Simplify wallet connect: fewer steps, more clarity.
Provide human transaction previews and fiat hints.
Personalize home with “do‑now” tasks to build repetition.
Visible statuses and “receipts”: people love control and a trail.
